Monday, February 28, 2011

The State of The Creek "Address"

My fellow Artisans, thank you one and all for a great 2010 (still hard to get use to saying that) and now it’s 2011…  This is my address to the joint session of photographers, painters, mix medium artists, curators and gallerists whom I have had the privilege to know and to print for.

Simply put, the Creek had needed a technology and infrastructure upgrade, as well as a renewed commitment, to producing the finest prints in the land. Indeed, challenging tasks all, but ones we will rise to the occasion and meet.

First, our technology has taken a great step forward. For those you don’t already know, last fall we upgraded our wide format Epson printers to the latest available featuring a great new ink set which includes green and orange channels for enhanced color reproduction (a wider gamut) featuring the new HDR (high dynamic range) formulated pigment inks. These inks also yield amazing black and white images that compare side by side with air-dried silver prints. These printers are fast and produce amazing results on a mix of sub straights, including fine art rag, baryta gloss, canvas, rice paper, aluminum and transparent films making the possibilities endless. Of course we use all archival materials and recycle everything we can as good stewards to the environment.

Infrastructure too has taken a leap forward with the addition of a new Apple multi core processor computer, running “snow leopard,” (not an endangered species until the next OS is released) and of course Adobe CS5, Photoshop’s latest and greatest software. Handling raw and massive image files with this high-speed upgrade and network printing, the Creek is set to produce your work into this century with ease and finesse.

Our Betterlight large format camera system for paintings, oversize art and ephemera is still, ”Mo Better” than stitching up your hand held camera files. BTW, the Creek has a great new package rate for reproduction and limited edition prints for any artist that wants the finest prints available.

I am also announcing a series of digital printmaking workshops, hosted by Rush Creek Editions featuring many talented people in the field that will share years of knowledge and love of what makes a print, “a print.” Look for these workshops to begin this spring.

In closing, as your printer and collaborator I have made a renewed commitment to create the best prints possible, at a fair price, one we both can afford. I want Rush Creek to be a place where your art and creativity are transformed into something very special, because the spirit of your art will always endure and so should your prints.

Thank you and God Bless this Union.

                                                                                                                                                        © 2011 Don Peterson Trust

1 comment:

  1. Congratulations Steve! The blog looks nice and very interesting.